Blog » Liverpool release new ‘Bold Citrus’ third kit


 In true pre-season style, Liverpool have released their much anticipated third strip for the upcoming season, sported by Brazilian stars Philippe Coutinho and Roberto Firmino alongside Adam Lallana and accompanied by yet another green goalkeeper kit as modelled by Belgian stopper, Simon Mignolet which they will wear for the first time against Crystal Palace in Hong Kong in the not so illustrious Premier League Asia Trophy this coming Wednesday.


As seems to be the custom for the American sportswear giants, New Balance had left much to the imagination with their coy insistence prior to its release that the new kit would be “Bold Citrus” in colour (no, me neither) but Redmen TV blog can exclusively reveal that the new strip is, rather, the more recognisable shade of orange, fit with a black trim and a decidedly smart collar.

The strip is reminiscent of Liverpool’s 2001 away kit, now best remembered perhaps as the strip worn as Liverpool triumphed over Arsenal following two incredible strikes from Michael Owen as the Reds lifted their 6th FA Cup at Cardiff’s Millennium Stadium and continues New Balance’s penchant for rebooting popular outfits of yesteryear following on from the release of Liverpool’s home and away strips for this coming season that harked back to strips from the 1994/95 season.

Liverpool midfielder Adam Lallana spoke of his fondness for the new strip upon its reveal in Hong Kong today saying "it definitely stands out, I like it and will be a nice reminder of the Kop every time we wear it.”  He did not confirm what aspect of the Kop it reminded him of and it remains a mystery to me as it will most Kopites, I’d presume. Perhaps in a haphazard attempt to clear up any confusion, New Balance insist the strip inspired by "the original wooden signage of the famous Kop stand" and so we will have to take their word for it on that one. Don’t think I’ll be the only person thinking the link is tenuous at best and it’s certainly a link that could catch out even the most dedicated anorak of the Anfield club. 

Launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season, the kit and accompanying training kit celebrate the club's 125th anniversary, as the specially adapted badge attests. To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck. 

The goalkeeper kit features a “Toxic Green” design, which New Balance have insisted is again a throwback to kits of yesteryear. That said, the design it most resembles to me is the much maligned “Toxic Green” third strip of last year, so the only thing the American brand seem to be commemorating is Liverpool’s most lackluster new year slump in living memory, where the Reds slumped to defeats to Crystal Palace and Bournemouth sporting the kit in question. Presumably someone on the design team was a United fan. 

Overall, however, I have to say, I am impressed with New Balance’s attention to detail as Liverpool aim to celebrate their 125th anniversary in style. Granted, the orange, or, forgive me, “Bold Citrus” affair, will certainly not be to everyone’s taste but the striking design represents a show of ingenuity from New Balance as, for the first time, Liverpool’s triumphant treble winning season of 2001 has been commemorated in kit form. 

 The kit is certainly a departure from the traditional colours Liverpool have regularly sported over their storied 125 years in which the Anfield club have won an incredible haul of 18 League titles and 5 European Cups amongst a host of other major honours. But, who knows, perhaps, we will witness yet more history in our refreshing new “Bold Citrus” strip as the Reds compete at Europe’s big table once again in next season’s UEFA Champions League. 

By Tom Beattie