21/04/2021

Long road to redemption for FSG

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Written by: Matthew Purchase – @kopitesaint91The past few hours and days have certainly been eventful in the lives of Liverpool supporters and football supporters in general. John W Henry has now come out with a video apologising for the actions he personally undertook and directed his apologies across to the team and manager, whom were casualties in a power struggle as he remained, I assume, somewhere on a yacht.Whilst the video will placate a number of supporters who will say thanks for apologising, let’s move forward, for others it takes more than words. Actions now need to back up and show their commitment is to the “institution” they find themselves the current custodians of with a rich heritage. Even prior to this farcical situation with the Super League, they were already growing frustrations amongst sections of the support at a lack of support and investment especially with the situation in January where the signing of a centre-back was only sanctioned towards the close of the window when there had already been a number of weeks since the 2 first-choice defenders had been injured.Nobody should ever forget the state of the club when they made the initial investment, a club teetering with administration and a squad list featuring the likes of Christian Poulsen, Milan Jovanovic (who managed to get a reference in TV’s neighbours) and Paul Konchesky (who’s mum probably still hates us). While we can be thankful for that act as well as the investment off-field in the Main Stand and training ground and proposals for Anfield Road, this isn’t our first rodeo with FSG putting their foot in it and then having to perform a U-turn. They have also had a history of good news coming in at the right time. Lose the final in Kiev, Fabinho signed. Coutinho going.. Van Dijk is announced, so it would not be a surprise if we saw a big announcement imminently. Their blueprint designed to turn supporters into customers once again struck a chord when the Super League proposal mentioned us match-going supporters as “legacy fans” and there has been some feelings that the club would very much prefer to be able to sell to the so called “day-trippers” if they could get away with it. The most high-profile incident has been the intention to charge £77 for match tickets which saw a large section of the stadium exit Anfield in February 2016 on the 77th minute in protest with black flags on the Kop as myself and several others chose to exit a game against Sunderland which Liverpool led 2-0 and ended up drawing 2-2. The reaction prompted the immediate retraction of £77 tickets and there has been no increase in admission prices since.       They have also targeted a number of smaller enterprises to stop them using a Liverbird on products they sell with the distinct fear of legal action potentially instigated if they did not cease this but the most notable time of this was when they attempted to put a trademark on the name “Liverpool” in relation to football services which was quite rightly dropped and did not get approved by the IPO.It is very quick to simply accept an apology and carry on as normal. It is also very quick to call for them to sell up and move on but the grass isn’t always greener. The sums talked about for the club limit the number of serious investors. There is also no guarantee any new investor would uphold the club’s values or destroy the structure that has been put in place. The only guarantee is we acknowledge the apology and see what actions follow in support of this.So, what next?Written by: Matthew Purchase – @kopitesaint91
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